We will often hear one statement from experts working in SEO-optimized content for quite some time.
You write for two audiences:
- Your organic readers.
- The browser bot, more famously known as the algorithm.
However, when we speak about SEO content optimizing a website, it is not the written texts and blogs we speak of. There are other SEO tricks that could help improve your website’s health and bring all your organic audience to the page. So, do you want to understand how to optimize your website’s content for SEO?
In this excerpt below, we will be discussing just that!
A list of experts given SEO optimization lists for your website, which is not doing well at the moment.
What Is Website SEO?
SEO is the shorter abbreviation of Search Engine Optimization. Optimization for the website is a way to improve your content in order to boost SERP (Search Engine Result Page) ranking. One of the common and known ways to do so is keyword optimization for the blogs within your website.
However, just like anything over the internet, SEO is a dynamic matter. This means that completely relying upon keyword optimization for your website, it is time to branch out toward other content optimization.
Best SEO Tricks For Your Website
Without any further ado, let us understand some of the best ways to optimize your website!
1. Keyword Optimization
Although keyword optimization is a well-known technique, not everyone might know the right way to keyword-optimize one’s content, whether we are talking about blog posts or the web-content.
Keyword optimization always increases your chance to improve your website’s health. Here is how you can be more mindful about your keyword research when optimizing your website:
- Do not promote spelling or grammatical mistakes in order to rank your website. Grammatical mistakes will make your organic audience lose trust in you.
- Long tail keywords (long keywords) can have a lower density than smaller keywords. For example, a 4% for a 1000-word article is enough as opposed to 7%.
- Placing the keyword organically, especially for your technical web content, is important. Or else your writing will lose quality.
- Have a good keyword distribution.
- Do not stuff your keywords throughout your web content and blogs. This also depletes the quality of your quality.
- Your keywords should always relate to your website ethos.
2. Establish The Navigable Structure
SEO is not always about the technical aspect. A good user experience is also one way to improve your website’s ranking. Especially a structure that is navigable by your target audience. Your creativity in subject matter and clever keyword research will all go to waste if you do not value your reader’s experience.
When the audience clicks on your website, they shouldn’t deal with these few problems:
- It’s a slow-loading page.
- Too many ads or newsletter subscription pop-ups.
- There is no sitemap or search bar to ease your audience’s niche topic search.
- Too much content exploding on the home page at once.
- Difficult to navigate through the website, and unable to find answers to their queries.
People will click out of your website if they fail to find an answer. Plus, if the lack of proper navigation and slow loading of pages irritates them. This can eventually increase your website’s bounce rate and place you on the wrong side of the algorithm.
Bounce Rate: The bounce rate increases when audiences click on a website and immediately click out. This gives the algorithm the wrong idea that your website is encouraging spam activities through invisible links. Too much bounce rate can also lead to browsers blocking an entire website.
3. Visuals Increases Website Health
No matter how technical your website is, it always has to be visually appealing to the audience. Visual aesthetics is, fortunately, a relative subject, which means it can differ for every organic audience depending on what they are interested in.
If you wish to optimize your website to be friendly and welcoming towards your organic keywords, try to add excellent visuals to your website.
These should include high-quality images, animations, logos, better color theories, and videos. This not only assists in improving user experience but also appeals to the bots. These high-quality visuals can help your website rank in the:
- Google image search.
- Pinterest.
- Social Media.
Best Practices To Keep Your Website In Check!
Optimizing your website is not a one-day SEO affair. Rather it takes daily work and monthly analysis.
- Try to keep up with website content trends.
- Make a thorough audience research and find what they want.
- Link your socials to your website.
- Try link building to make your website more known to your target audience.
- Try chatbots to help answer your audience’s initial query especially if your website is offering any service or product.
