A business is either trading services or products for money. Even non-profits trade value for money. They run programs that cause a change in the lives of people, which convinces others to fund these programs.
Attracting customers, however, is not a piece of cake. This is where lead generation comes in.
Lead generation means getting customers interested in what you represent while priming them to trade their hard-earned money for your products or services.
This article discusses five ways to generate more leads for your business.
Develop a Killer Landing Page
Usually, when people want something, they visit a search engine.
Say you are looking for information on where to get the best coffee. You fire up your preferred search engine and type “coffee distributors near me” in the search box. The search engine will return several coffee distributors with links to their websites, most of which employ marketing strategies to get their business to the top of the search engine’s results page.
According to Exults.com, an internet marketing agency, “This is where the landing page comes in. Many businesses fail to get it right with their landing pages, which causes them to lose leads. A poorly designed landing page is the difference between profitable and wasted marketing efforts.”
Employing experts in landing page development services to help you with your landing page issues is a great way around this. These experts help you optimize your page for conversions.
Write a Blog
One of the most underrated ways to generate leads is by creating and optimizing valuable content through blog posts.
With blogs, you can reach several people, build credibility, and hold sway over the domain of information in your industry or line of business.
If someone searches “how to generate more leads for my business”, and comes across a rich blog post you have done on the subject, clicks and reads it, you have established your business in that person’s mind.
If your blog post has a call to action, even better. Once that person clicks the call-to-action, they become a prospect, which means you have snagged a lead, whom you can now attempt to convince to do business with you.
Guest blogging – although it takes longer than direct blogging – is also a way to attract the attention of prospects. You improve your business website’s chances of being discovered for the keywords that matter to you while also providing value for the reader.
Interview Leaders in your Industry
Collaborate with and interview the leaders in your industry. The easiest way to do this is through interviews, which you can turn into blog posts or podcast episodes.
For example, a fitness instructor looking to get people to buy their fitness program can bring someone of repute in the fitness world onto their podcast episode. People will pay more attention to what they have to offer.
The rationale behind this is that the customers now consider you interesting enough and more legitimate because you could get someone they probably look up to on your platform.
This is one of the fastest ways to become an industry giant, no matter your industry. This also works for non-profit organizations.
Ask for Referrals
If your business has returning customers, ask them for referrals. Customer referrals are the oldest form of lead generation. Usually, customers tell their friends and family whenever they encounter a fantastic offer for a product or service.
Your first responsibility to your business should always be to provide goods or services that will make customers want to talk about what you offer to their friends and family. You can then go the extra mile to ask/remind these customers to tell their friends and family about your business.
One thing you can do to make this better for your customers is to offer incentives. Referral codes for a discount on their next purchase, free product samples or free services with their next purchase after referrals, and shopping vouchers for their favorite stores are great incentives you can give your customers for their referrals.
Direct Engagement and Networking
Engaging directly with prospective customers is a great way to generate new leads. This method teaches you what influences buying decisions faster than other methods would teach you.
Say you are a baker who just opened a baked goods store in a new locale. After you do all the social media marketing, blogging, podcasting, and so on, you decide to take to the streets.
You can take samples of your goods to different homes in your new neighborhood and hand them out with a flier or a business card. The varying responses to your samples will reveal many things to you, like what kinds of baked goods are in demand in that neighborhood, the average age of the buying population, and so on.
You can also do this through social media comments. When someone mentions they need baked goods, and they happen to be in your locality, your swift response will help you earn a customer!
Lead generation is a crucial aspect of business growth. By applying the methods discussed above, your business growth plan will become a reality.
