The digital marketing industry is massive, and competition for clients can be fierce. Though almost every business requires the services of skilled and knowledgeable digital marketing professionals, established digital marketing companies can quickly absorb all the business your little firm needs to grow.
So, if you want your new marketing agency to expand in the coming year, you need to be a bit more creative with your growth strategies. Here are a few clever ways you might win more clients and see better development from your firm in 2024 and beyond.
Find a Niche
Too many novice digital marketing entrepreneurs mistakenly believe that the only way to achieve success in this industry is to offer all types of digital marketing services to all types of clients. After all, if you can deliver any services to any client, your potential clientele is essentially unlimited.
However, being everything to everyone is not feasible, especially for a relatively young marketing agency. Instead, you might consider taking a less-is-more approach, which allows you to concentrate your time, effort and budget on services for a select clientele.
Operating within a niche radically reduces the competition from other, more established marketing agencies, which gives your firm more time and space to grow. You might choose a niche based on specialty services that are not particularly common, or you might identify a woefully underserved target audience. Finding a niche requires both creativity and research and because you want your skills and interests to align with your niche, you shouldn’t rush into the first niche you find.
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Use White Label Services
It’s a well-known secret that many large and well-established digital marketing companies don’t manage many of the services they offer in house. Instead, it tends to be much more cost-effective to outsource marketing services to dedicated third-party firms, which adopt the larger agency’s branding and style to ensure clients have a cohesive experience.
Smaller and younger digital marketing companies can adopt this same strategy to increase their offerings to clients. In particular, you might outsource some of the more energy-intensive, specialized marketing services, so your in-house staff can focus on big-picture campaign development or other more interesting, more creative work. Working with SEO resellers is so easy and rewarding that you might continue to use white-label services even as your firm grows and thrives.
Respond to Leads Fast
When a business reaches out to a marketing firm for more information about their services or pricing, they want answers as close to immediately as possible. Almost certainly, the business has contacted more than one marketing agency, and the first ones to get back in touch will have a much better chance at converting that lead into a client.
You might have a contact form on your website to streamline information collection in the lead generation process, but the form alone isn’t enough. You need to be certain that there is a staff member regularly checking for communications and reaching back because you could be missing critical contracts with responses that are just a few seconds too slow.
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Improve Your Website
Speaking of your website, it needs to be absolutely dazzling. The digital marketing efforts you invest in your own firm make up the best case study you can provide to clients, and it is one they can and will explore without asking. You need to be sure that your web pages load quickly, that all images and videos appear as intended, that the internal and external links work, that the site is easy to navigate, and more.
If you don’t have anyone on staff to manage web design, you should form a strong connection with a freelancer or a web design firm that can assist you. Not only will a high-quality website help generate leads on its own, but it will also improve your SEO, increasing your visibility with your target audience and resulting in more business for your business.
You can achieve your dream and build a big, bustling digital marketing business — but only if you have a creative vision that leads to success. To beat your competition and grow your company, you can use any of the above ideas or think of ways to distinguish yourself from prospective clients.
